What is it?

Framing is the way an issue is presented. Negative framing focuses on the costs, risks, and downsides of a situation, which can make it seem less appealing than if it were framed in a positive light.

Examples

How to Avoid This

Try to present a balanced view of an issue, including both the positive and negative aspects. Be aware of how your choice of frame can influence your audience.

How to Counter This

Reframe the issue in a more positive or neutral way. 'Instead of focusing on the 10% chance of failure, let's look at the 90% chance of success.' This can help to provide a more balanced perspective.