Snarl Words
Category: Loaded Language
What is it?
Snarl words are terms with strong negative connotations that create an unfavorable impression without providing substantive information. They appeal to widely-held aversions to generate disapproval without needing to justify the criticism with evidence or reasoning.
Examples
'Their radical agenda will destroy our traditional values.'
'This is just more bureaucratic red tape.'
How to Avoid This
Support your criticisms with specific details and evidence rather than relying on negative but vague terminology. Explain exactly what you object to and why.
How to Counter This
Ask for specifics: 'What specific policies are you referring to, and what evidence suggests they would have those negative effects?'