What is it?

This is a type of loaded language that uses negative words to create an unfavorable impression. It's often used in attacks and criticisms.

Examples

How to Avoid This

Criticize ideas, not people. When you disagree with something, explain why in a calm and rational way, without resorting to insults or negative labels.

How to Counter This

Don't get drawn into a slanging match. Ignore the insults and focus on the substance of the issue. 'Instead of using insults, can we discuss the actual merits of the idea?'