What is it?

Italics are a common way to emphasize a word or phrase, to indicate a title, or to set off a foreign word. In the context of rhetoric, we are focused on their use for emphasis.

Examples

How to Avoid This

As with all forms of emphasis, use italics sparingly. Overuse can make your writing look cluttered and unprofessional.

How to Counter This

Recognize that italics are a signal from the author about what they think is important. Consider whether you agree with their emphasis.